Have you been struggling to turn your creativity into profitable sales? As a busy entrepreneur and millennial creator, I have been there too. There's nothing more frustrating than creating beautiful content and seeing little to no return on investment.

But fear not, my fellow creative hustlers. Here's my social media content roadmap that I've used to increase my sales fast and reach six figures in no time.

But first let's address the common myths, pitfalls and mistakes that most first time entrepreneurs make


Myth: Social media will quickly make me a lot of money.
Truth: Making money on social media takes time and effort. It's not a magic solution for instant wealth.

Myth: The more I post, the better, even if the content isn't great.
Truth: Posting lots of content won't help if it's not valuable to the audience. Quality is more important than quantity.

Myth: Having lots of followers is all that matters, even if they don't engage.
Truth: It's better to have a smaller group of engaged followers who interact with your content than a huge number who ignore it.

Myth: I don't need to spend much time on social media to be successful.
Truth: Success on social media requires consistent effort and time investment.

Myth: I should copy what successful competitors are doing.
Truth: What works for others may not work for you. Find your own unique approach.

Myth: Paying for ads on social media is a waste of money.
Truth: Paid ads can be effective if used wisely, helping you reach more people and increase sales.

Myth: Automation can replace real interaction with followers.
Truth: While tools can help, genuine interaction with your audience is crucial for building a loyal following.


Lack of Target Audience Clarity

First Step: Conduct a survey or engage in conversations with your existing audience or potential customers to understand their needs, preferences, and pain points. This exercise will help you gain valuable insights into your target audience's interests.

Overlooking Market Research

First Step: Set aside time to research your industry, competitors, and trends. Use online tools, social media analytics, and customer feedback to understand what's working and what's not in your niche.

Inconsistent Posting

First Step: Create a content calendar and schedule posts in advance. Set achievable posting goals, and make a commitment to stick to the schedule. This exercise will help you stay organized and consistent.

Quantity Over Quality

First Step: Take a step back and evaluate the quality of your recent posts. Ask for feedback from friends or colleagues you trust. Focus on improving one aspect of your content at a time, whether it's visuals, captions, or storytelling.

Neglecting Engagement

First Step: Set aside a specific time each day to respond to comments, direct messages, and engage with your audience's content. Actively participate in conversations about your brand or niche. This exercise will show your audience that you care about them.


First Step: Adopt the 80/20 rule—make 80% of your content educational, entertaining, or valuable, and reserve 20% for promotional material. Focus on building relationships and providing value to your audience.

Focusing on Vanity Metrics

First Step: Shift your focus from follower counts to meaningful metrics such as engagement rates, website traffic, and conversion rates. Measure the impact of your content on your business goals.

Lack of Clear Call-to-Action

First Step: Include a clear call-to-action in your posts, guiding your audience on what to do next. Whether it's to visit your website, subscribe, or make a purchase, a strong call-to-action drives action.

Ignoring the Importance of Personal Branding

First Step: Define your personal brand by identifying your unique strengths and values. Consistently showcase these qualities in your content to build a strong and authentic personal brand.


Step 1: Identify Your Target Audience

First and foremost, who are you creating content for? Are you into video games, cooking, or maybe fitness? The target audience is the group of people that share your interests. You can start by creating content that you would be interested in yourself - because you are your own target audience. It's much easier to create meaningful content when you’re passionate about the topic.

What are your audience's interests, pain points, and aspirations? These are the questions you need to answer by doing some research. Get to know what they want to learn, what they want to buy, what they want to achieve, and what problems they are trying to solve. Once you have a clear understanding, tailor your content to meet their needs and grab their attention. With every post, you’ll learn more about what works and what doesn't.

Ask yourself these questions:

  • Who you creating content for? Start by identifying the interests, pain points, and aspirations of your target audience. To practice this step, think of your ideal female customer or client:
  • What type of content would she enjoy consuming?
  • What problems is she trying to solve or goals trying to achieve?
  • What would be the most effective way to grab her attention? Do some research to gain insights into your target audience’s needs and use these to tailor your content strategy accordingly. Don't be afraid to experiment and improve with every post!

Bonus information

Mistake: Not understanding your target audience fully.
Tip: Conduct thorough research to identify your audience's interests, pain points, and aspirations. Use this information to create content that speaks directly to their needs.

Mistake: Creating content for a broad audience without a specific niche.
Tip: Focus on a specific niche that aligns with your interests and expertise. This will make it easier to create targeted and meaningful content.

Step 2: Consistency is Key

Consistency is crucial when it comes to social media. Make sure you're posting regularly to keep your audience engaged and to stay top of mind. Set a schedule and stick to it, so fans know when to expect new content from you. Consistency also helps to establish your brand's voice and character. It helps to be memorable.

Consistency is key on social media, but we know it can be easier said than done. As a content creator, it's easy to get overwhelmed and bogged down by decision fatigue or procrastination.

Here's practical advice that you've never heard before! First, start small by setting achievable goals and creating a schedule. But here's the twist: Use a planner that is tailored to women! A planner that is culturally relevant to us and helps us stay inspired.

Next, try breaking up your work into smaller, more manageable tasks to make the process less intimidating. But here's the tip: Set time for self-care in between your work blocks. Taking care of your mental and emotional well-being will lead to better productivity.

Finally, stay inspired and keep learning. But here's the secret: Follow influencers who not only inspire you but also elevate Black voices. Follow people who speak to your soul, who understand your experiences, and who motivate and empower you. This way, you'll be well-equipped to create engaging content that resonates with your audience while staying true to your identity as a Black woman.

Step 3: Quality Over Quantity

While posting frequently is important, it's equally important to prioritize quality over quantity. Don't post for the sake of posting. Make sure the content you're creating is visually appealing, has depth, and speaks to your target audience. This means spending time on your photos, videos, captions and overall execution.

As a Black woman creator with limited time, it's important to make every piece of content count. Instead of simply posting frequently, focus on the quality of the content you're putting out. Make sure every post you publish is visually appealing, engaging, and speaks directly to your target audience. Take the time to craft compelling captions, select inspiring images, and shoot well-lit photos and videos.

Remember, your followers crave real, authentic content from someone who understands their unique experiences. So, take the time to create high-quality content that tells your story, addresses their needs, and sparks engagement.

By prioritizing quality over quantity and incorporating African elements into your content, you'll have a unique and effective social media strategy that will help you stand out in 2023. Let's create content that unites, inspires, and empowers our community.

Step 4: Tell A Story with Your Content

People love stories. It's how we all connect with each other. Use your content to tell a story, whether it's about your brand's journey or how your product can change lives. Storytelling creates a deeper connection with your audience, and it makes them feel like they're part of something special.

When you tell your story, authenticity is key. Be honest, open, and vulnerable. Share both your successes and failures, as well as the lessons you learned along the way. By sharing your journey, you can inspire and motivate others to overcome similar challenges and achieve their own success.

In addition to your personal story, incorporating relevant and meaningful cultural elements into your content can also enhance storytelling. Incorporating cultural references, traditions, or even personal family traditions that hold meaning and significance to you will further connect your audience to your brand and personality.

Telling a story is not just about promoting a brand or product, but also creating genuine human connections with your audience. When you use your storytelling skills in creative ways, you are creating an authentic brand message set apart from others. Your story has the power to impact change, resonate with others, and build a loyal following.

Step 5: Engage with Your Audience

Let's talk about it. We all just want to post and go BUT the reality is that social media is a two-way street. Make sure to engage with your audience in the comments section of your posts or in your direct messages. Listen to their feedback, respond to their questions, and appreciate their support. The more you engage with your audience, the more they're likely to become loyal to your brand.

Engagement is one of the most overlooked and essential aspects of social media. As a busy mom or entrepreneur, it's tempting to just post and go. But building a loyal following requires a genuine effort to connect with your audience and build trust and loyalty.

So, make sure to engage with your audience by responding to comments and messages and actively participating in conversations about your brand. Responding to comments and messages shows your audience that you care about their opinions and feedback, and that you're invested in building a community of supporters.

A unique tip is to also track who's engaging with your content and giving them a shoutout in your next post. Not only does this encourage more engagement on your page, but it also signals appreciation to the followers who took the time to engage with your content.

Another great tip is to take the time to ask your audience thoughtful questions in your posts or captions. Not only does this encourage engagement, but it also gives you valuable insights into your audience's likes, dislikes, and needs.

Lastly, treat your audience like a community, not a number. Show them appreciation, make them feel valued, and genuinely care about them. By building a community that supports and engages with your content, you'll develop an authentic brand that people will love and want to engage with regularly.

Incorporating these engagement tips into your social media strategy will help you build a strong and loyal community, establish trust with your audience, and ultimately convert it into profitable sales.

Step 6: Promote, Promote, Promote

Creating amazing content is only half the battle. You also need to get your work in front of the right audience. Promote your content via paid social media ads, influencer marketing and in relevant Facebook groups.

Below are some practical tips for promoting your content in today's social media climate:

Partner with micro-influencers: Micro-influencers are social media personalities with a small but highly engaged following, usually in a specific niche. Reach out to micro-influencers whose audience aligns with your target demographic and ask them to post about your brand in exchange for a mutually beneficial agreement.

Social media advertising can be an effective way to reach a larger audience. Use platforms like Facebook and Instagram to promote special offers, promotions, and exclusive content that you create. When setting up your campaigns, focus on targeting customers who have shown interest in your services or products. You can target specific demographics, such as age-groups or location, and use creative visuals to capture their attention. Make sure you track the results and adjust campaigns accordingly.

Attend local events: Attend events within your community to promote your brand and increase local awareness. Be sure to bring business cards or promotional materials to give to potential customers.

Promote in relevant Facebook groups: Connect with your target audience on Facebook by joining groups within your niche. Share your content with group members and engage with them regularly.

Create guest posts for other blogs: Writing a guest post for a blog within your niche can help you reach a wider audience and establish credibility with a new community.

By promoting your content through these unique avenues, you can stand out from your competitors and reach your audience more effectively. Remember, promoting your brand is an ongoing process, so keep experimenting with different strategies and techniques to find what works best for you.

By following these six steps, planning your content on a weekly basis, finding your brand voice, and experimenting with different types of content, you can give your social media presence the boost it needs to reach six figures. Remember, success takes time and hard work, so be patient with yourself and stay committed to your social media content roadmap. Stay true to yourself, and your brand will shine through.


Planning Your Content on a Weekly Basis

Once you've identified your target audience and established your brand voice, you can start planning your content on a weekly basis. Here are some tips to make the process easier:

  • Use a content calendar to plan out your posts, ensuring you're hitting all the right topics and themes.
  • Schedule time for content creation each week, so you don't feel overwhelmed and can focus on producing high-quality content.
  • Brainstorm content ideas that align with your brand and resonate with your target audience. Don't be afraid to revisit old ideas and themes with a fresh perspective.
  • Test out new types of content, like IG reels, live videos, or Q&As on Instagram Stories to keep your feed fresh and interesting.

Finding Your Brand Voice

Finding your brand voice takes time and effort. Here are some tips to help you out:

  • Think about your values and how you want to be perceived by your audience.
  • Look at other brands that inspire you and take notes on how they communicate with their audience.
  • Experiment with different tones, styles, and messaging to see what resonates best with your audience.

Dealing with Not Knowing Where to Start or What Ideas Will Work

As a creator, it's common to feel overwhelmed and unsure of where to start or which ideas will work. Here's some advice:

  • Start small: Break down big ideas into smaller, more manageable tasks.
  • Don't put too much pressure on yourself to get it right every time; experimentation is key.
  • Look at your analytics to see what types of content are resonating with your audience and build on those themes.

When it comes to earning six figures from your social media content, it's important to have a clear understanding of your target audience and overarching goals. This means knowing what drives your audience, what your competitors are doing, and what sets you apart from the competition.

To supplement our earlier tips, it is important to mention the power of collaboration. The key to success is not simply to work hard alone, but to work with others who share the same values. Reach out to like-minded individuals or businesses and coordinate campaigns that benefit both parties. This not only expands the reach of your content and brand but also builds a network of trust and support within your industry.

Don't forget to track your metrics, analyze the results, and adjust your strategy accordingly. Use tools like Google Analytics to gauge the effectiveness of your content and to refine your approach over time.

Ultimately, earning six figures from your social media content requires consistency, dedication, and a willingness to experiment with new ideas. By following my roadmap and making a genuine effort to connect with your audience, promote your content, and measure your results, you’ll be well on your way to reaching your financial goals.

Remember, building a profitable brand takes time and effort. Stay focused, stay inspired and enjoy the journey. When you truly believe in your content, and the message behind it, success is bound to follow. Good luck!

About the author

Taniesha “Tee” Westbrook is a powerhouse creative and author who lives by the mantra of being a “Cool Girl “, a woman who uses her creativity and brilliance to walk in her purpose and create her own success. Known as a social and community entrepreneur, she has shared her expertise with other women on how to be unapologetically creative so that they can succeed in their endeavors.

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